With “Dreams,” Snapchat is developing its use of generative AI.


Snapchat is preparing to expand into generative AI features, following the debut of its AI-powered chatbot My AI, which can now answer with a Snapback rather than simply text. Snap will explore AI images again with its next generative AI tool called “Dreams,” but these photographs will soon include you and your pals in imaginative backdrops.

According to app researcher and developer Steve Moser, the business has been developing capabilities that allow Snapchat users to shoot or upload selfies that will allow the app to produce fresh photographs of you in settings you conceive. This appears to be comparable to what other AI photo applications on the App Store already provide.

One in particular, Remini, became viral last month after TikTok users discovered they could upload selfies to earn professional-looking headshots for LinkedIn without having to pay for a professional photo shoot.

Snapchat, on the other hand, is unlikely to be interested in dull headshots.

Instead, it envisions Dreams as a method to leverage AI-generated selfies to insert images of you in “fantastical places and scenarios,” according to Moser’s research. Snapchat, like other AI selfie apps, would require clear selfies to work with – not ones with your features obscured or with other people in them. The software will advise users that having a range of views, expressions, and lighting conditions will result in better AI photographs.

In addition to inserting yourself into these AI “Dreams,” Moser noticed that the company is working on Dreams with Friends, a feature in which users give their friends permission to make these AI “dream” images with the two of them included.

References to purchasing Dream Packs in Snapchat’s app also hint that this functionality may become monetizable at some time.

Dreams were initially founded earlier this spring when reverse engineer Alessandro Paluzzi said the functionality will let users place their own likenesses into generative AI-powered landscapes. He discovered that the new feature was being given prominent placement in Snapchat’s interface, directly between the Camera Roll and Stories.

The recent developments surrounding Dreams with Friends and Dream Packs indicate that Snapchat is going forward with the functionality.

Snapchat declined to comment on its Dreams ambitions.


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