Meta announced in September 2023 that it will be expanding its paid verification badge program to business accounts. This means that businesses will be able to pay a monthly fee to get a blue checkmark next to their name on Facebook and Instagram.
The paid verification badge program for businesses is currently in testing in Australia and New Zealand, but it is expected to be rolled out to more countries in the coming weeks.
In addition to the blue checkmark, businesses that subscribe to Meta Verified will also get access to other features, such as:
- Priority customer support
- Proactive account protection against impersonation
- Increased visibility and reach
The cost of Meta Verified for businesses will be $22 per month for Facebook or Instagram, or $35 per month for both platforms. This is more expensive than the Meta Verified subscription for individuals, which is $12 to $15 per month.
Meta says that it is offering paid verification for businesses to help them “establish their presence, build trust with customers, and reach more people.” The company also says that the paid verification program will help it to “invest in new features and services to support businesses.”
However, some critics have expressed concerns about the paid verification program, saying that it could make it harder for users to distinguish between real and fake business accounts. They also worry that the program could give businesses an unfair advantage over smaller businesses and individuals.
Overall, the pros and cons of Meta’s paid verification program for businesses are still being debated. However, it is clear that the program is a significant change in the way that Meta verifies accounts on its platforms.