Mark Zuckerberg launched WhatsApp Channels globally on September 15, 2023. WhatsApp Channels is a new feature that allows users to follow one-way broadcast channels from people and organizations they care about. Channels are separate from regular chats, and admins can send text, images, videos, and audio files to their followers. Followers can react to updates with emojis, but they cannot reply directly.
WhatsApp Channels are similar to Instagram’s Broadcast channels, but there are a few key differences. First, WhatsApp Channels are private, so only followers can see the updates. Second, WhatsApp Channels are integrated into the WhatsApp app, so users don’t need to switch to a different app to follow them.
Zuckerberg announced the launch of WhatsApp Channels on his own WhatsApp Channel, where he will share insights, updates, and news related to the future of the platform. Other notable figures who have launched WhatsApp Channels include Indian cricketer Virat Kohli, Bollywood actress Katrina Kaif, and Meta COO Sheryl Sandberg.
WhatsApp Channels is still under development, but it has the potential to be a powerful tool for businesses and organizations to communicate with their customers and audiences. It is also a way for people to stay informed about the topics they care about from the people they trust.